Top 10 B2B marketing trends for 2017 make up a ‘digital mesh,’ report suggests

A new report published today suggests important emerging trends for digital platforms including the need for a digital ‘mesh’ to support the future of digital business and its underlying platforms and IT practices. Gartner research A digital mesh focuses on people and the Internet of Things (IoT) endpoints, the Gartner report suggests as well as the information and services that these endpoints access. With capabilities such as blockchains, distributed ledgers and digital twins, it is possible now to bring the physical and digital realms ever closer to supporting digital business initiatives, the report notes. The report indicates that artificial intelligence (AI) and machine learning can inject intelligence into new and existing apps that make up part of the digital mesh. “Technology will be embedded in everything in the digital business…


Link to Full Article: Top 10 B2B marketing trends for 2017 make up a ‘digital mesh,’ report suggests

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