Robots are now ready to take media buying in-house

Justin Cullen, digital and data director with Core Media Blackwood Seven might sound like the name of a covert operation in a Jason Bourne movie, but its name masks an entirely more congenial type of activity that allows advertisers to use an artificial intelligence-powered platform to buy advertising. Despite this intriguing but benign process, the three-year old Danish company is striking fear into the heart of the advertising industry worldwide in a manner that Jason Bourne would be proud of. With 200 staff working across offices in Copenhagen, New York, Munich, Barcelona and, more recently, London, the company boasts that its platform manages in excess of €400m in billings a year and its clients include Volkswagen, Amazon, Zillow, Groupon and Dollar Shave Club. Where Blackwood Seven differs to the traditional…


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