Qualtrics and Affectiva Announce Integration of Affectiva Emotion Artificial Intelligence into the …

BOSTON and SALT LAKE CITY, Oct. 25, 2016 /PRNewswire/ Leading insight technology providers Affectiva and Qualtrics today announced an integration to make Affectiva’s emotion recognition technology available to the Qualtrics Insight Platform. The solution provides a unique offering for market research and media testing that senses and analyzes facial expressions and emotions, joining data and emotion to provide more accurate insights into consumer behavior. “Emotions drive consumer behavior and help predict key success factors in advertising such as brand recall, purchase intent and virility. We are delighted to integrate Affectiva’s patented emotion recognition technology in the Qualtrics Insight Platform to give our clients actionable data about the performance of their ads,” says Shane Evans, Qualtrics’ Head of Partnerships and Alliances. “We are excited to work with Qualtrics,” says Dr. Rana…


Link to Full Article: Qualtrics and Affectiva Announce Integration of Affectiva Emotion Artificial Intelligence into the …

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