How Fitness Aggregator Platform BookYourGame Is Levelling Up By Integrating Data Science And …

“I’m so unfamiliar with the gym, I call it James!” – Ellen Degeneres Well! This is the story of many people around us. While some get burdened with twelve-hour workdays and stretched schedules, others just find ‘gymming’ a bit expensive for their pockets. This further complements the fact that the fitness penetration in India is just 0.37% which includes only those having a fitness membership in a gym or a fitness club. Even globally, there are 67% people with gym memberships who never use them. MDI Gurgaon alumni and Ex-Goldman Sachs executive, Devi Prasad Biswal found this gap as an opportunity to introduce BookYourGame (BYG) – a fitness technology app with a unique B2B2C business model. He was joined by another Ex-Goldman Sachs executive and IIM Kozhikode graduate, Avijeet Alagathi,…


Link to Full Article: How Fitness Aggregator Platform BookYourGame Is Levelling Up By Integrating Data Science And …

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