Big Data Could Lower Insurance Rates for Optimistic Tweeters

When people take to Twitter to comment on the great evening they enjoyed with good food and wonderful friends, reducing their monthly insurance bill is probably the last thing on their mind. But such tweets could help insurers to price premiums for individuals, with research suggesting a direct link between positive posts and a reduced risk of heart disease. This could lead to future insurance cover based on “sentiment analysis,” in which Big Data and artificial intelligence make predictive models ever more accurate. Swiss Re says technological advances will cut the price of insurance protection and help individuals and firms make better decisions through programs that offer advice and incentivise improvements in areas such as health and driving. However, detractors fret that such developments could erode customers’ privacy or lead…


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