Zeta Interactive Secures MM From FS Investments, Others

Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced today that it has secured $45 million in new funding from business development companies managed by FS Investments and sub-advised by GSO Capital Partners LP, Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association.This capital is in conjunction with the closing of Zeta’s recently announced acquisition of Acxiom Corp’s award-winning email services unit, Acxiom Impact, which radically expanded the company’s existing Fortune 500 customer base and dramatically grew its percentage of long-term subscription revenue. Zeta was represented by Sanjay Chadda of the investment bank Petsky Prunier.”Deepening our relationship with FS Investments, Blackstone and GSO, as well as adding affiliates of Cerberus and PNC to our financing sources strengthensā€¦

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