Zalando and Google trial machine learning-enabled fashion design

Project Muze Project Muze The German etailer Zalando has worked with Google Zoo and digital studio Stinkdigital on a design engine that incorporates the style preferences of more than 600 fashion influencers. The influencers answered a questionnaire that linked their fashion preferences with music, colours, patterns and emotions, which was then combined with data insights from Google and Zalando. Visitors to the new consumer-facing Bread & Butter, which runs 2-4 September, are able to test the technology, which has been dubbed “Project Muze”, today. They will be asked to answer three questions on the website and the design engine will translate the answers into a virtual design tailored to their responses and preferences. Three looks have been made into physical designs via Zalando’s brand development subsidiary ZLabels to showcase the…


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