YuMe, Horizon Media and Nielsen’s Neuroscience Research Finds Video Ads Across All Platforms …

NEW YORK–(BUSINESS WIRE)–YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-platform expertise, along with Horizon Media, the largest and fastest-growing privately held media services agency in the world, and Nielsen, the global performance management company that provides a comprehensive understanding of what consumers watch and buy, today announced the results of a study on emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms. The study utilized neuroscience-based emotional biometric measurement and eye tracking techniques to understand the subconscious influence of video advertising and various platforms on emotional engagement as an indicator of performance. Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies…


Link to Full Article: YuMe, Horizon Media and Nielsen’s Neuroscience Research Finds Video Ads Across All Platforms …