Your Next Predictive Analytics App Might Offer a Money-Back Guarantee

To be fair, I was the one who raised the subject of a money back offer with Tawheed Kader, CEO and founder of ToutApp, a start-up sales platform that uses machine learning and predictive analytics to guide users into closing a deal faster.  He had been explaining the underlying tech of the product in general and its latest product, Recommended Templates, in particular (more on the latter in a moment). Then the conversation moved into the larger topic of using artificial intelligence in sales and marketing.  The allure of a data-driven and predictive sales approach is understandable: such applications will tell you that if a sale rep does A then B will happen. A Fast Growing Software Category Currently this category is wide open, Kader told me. And it’s true.…


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