Your micro-expressions reveal what you’re really thinking

Ken Denman Ken Denman Carsten Windhorst WIRED Retail is our annual exploration of the ever-changing world of commerce, featuring leading technologists, entrepreneurs and creatives innovating in sectors as diverse as robotics, virtual reality and the future of home delivery. For all our coverage from the event, head over to our WIRED Retail hub. Companies spend billions trying to find out what consumers think. But now, deep learning, computer vision and cognitive neuroscience could unlock the mystery for a fraction of the cost. “Since the beginning of time we’ve failed to understand how people feel,” Ken Denman, president and CEO of engagement and emotion analysis firm Emotient told the audience at WIRED Retail. “The reality is, we’ve just been guessing.” Denman claimed a rapid rise in computational power and data analytics techniques are…


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