Your Feed is All You: The Nuanced Art of Personalization at Facebook

Perhaps more than any other organization, Facebook faces the challenge of personalization of digital information at a grand scale (recent numbers for monthly users in July 2016 topped out at about 1.71 billion, almost a quarter of the world’s total population). Over the past few years, Facebook users have likely experienced both more ad content as well as “relevant” stories that relate to past searches, clicks, and other measurements of customer interaction (more on how this works a little later). Hussein Mehanna is the director of engineering for the Core Machine Learning group at Facebook, which is part of the Applied Machine Learning organization that steers the development of algorithms for Facebook’s artificial intelligence. Mehanna has led a team that he says is making a conscious effort to reduce the…


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