You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it. And spoiler alert: some people think smart goals are dumb: (More discussion on that here.) Smart Goals Are Not Dumb, However OK, so not everyone is a fan, but at least it’s getting smaller advertisers to finally get some form of conversion tracking. Google created a cool new way to bring in machine learning that aggregates data from a ton of sites that have opted in to share anonymously. Based on some magical formula, advertisers can quickly see which visits…


Link to Full Article: You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers