You Can’t Do SEO for Google RankBrain AI

The search giant unleashed its machine learning AI system to all queries made on Google now, with unknown effects. Google is big in machine learning. WE have seen what they can do when a Google system called AlphaGo beat a Go Champion earlier this year. Google is also using machine learning in its core function – search. Since a year something called RankBrain is running on the Google search engine. Initially RankBrain only affected 15% of queries according to SearchEngineLand. Now according to a Googler, RankBrain is involved in all queries made on Google affecting ranking not in every query but in a lot of queries. The reveal comes as part of a lengthy piece about Google’s machine learning efforts on BackChannel. SearchEngineLand’s Danny Sullivan has been told that people at…


Link to Full Article: You Can’t Do SEO for Google RankBrain AI