Year in Review: The Coming Age of Automobility and What it Means for Designers

This year has seen steady movement towards a new age of automobility. Headlines celebrated the introduction of Tesla’s Autopilot system. We experienced the first widespread vehicle recall due to hacking vulnerabilities. The underlying ethics of algorithms being written for autonomous vehicles were discussed. These technological breakthroughs, essential security enhancements and healthy debates over artificial intelligence all herald the approach of a new age that promises to be as significant as the coming of the industrial revolution. We can already sense the possibilities and opportunities ahead. IDEO explored future automobility scenarios through a point of view which can be viewed at: ideo.com/automobility. Designers capable of considering systems as a whole and applying design thinking through considering human needs, balancing the benefits of breakthrough technologies and identifying new business paradigms will be…


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