Yandex uses machine learning to undestand ad blocking

Russian internet search engine Yandex has introduced a complaint button for annoying ads to the alpha version of its browser for Android OS. The feature allows users to block unwanted advertisings on any online page visited and enables real-time understanding of user preferences with the help of Yandex’s artificial intelligence and machine learning technology. Yandex will share this data with advertisers and publishers so they can improve ad display policies and develop more effective campaigns. Yandex’s new advertising blocking feature provides users with an alternative to advertising blocking software. For every advertisement blocked, Yandex will automatically receive a report and will begin filtering irrelevant advertisements using machine learning technology, while also gaining an understanding of the reasons behind user ad blocking. Yandex will share data insights with advertisers so they can…


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