Yandex launches ‘complaint button’ for annoying ads as adblocking alternative

Have you ever clicked on a link only to be greeted by a massive pop-up ad that blocks your whole screen? Or – fess up – were you the marketer on the other side of that ad?  Either way, there are a whole host of reasons why people use adblockers, and experiences like the one above are just one reason. Of course, blanket banning advertisements is awful news for advertising and marketing departments. Not all ads are bad, but the poorly designed ones are ruining their reputation for everyone.  Enter Yandex’ solution. The machine learning and mobile company has introduced an interesting new feature: a complaint button for annoying ads.  People don’t hate online advertisements in general – it’s the bad ads that are annoying The button’s been added to the alpha…


Link to Full Article: Yandex launches ‘complaint button’ for annoying ads as adblocking alternative