WORLD WIDE WEB Google Unveils RankBrain, New AI for Powering Searches

A recently deployed artificial intelligence (AI) system is now helping to power a significant portion of Google searches. The AI system known as RankBrain is being used to generate relevant search results for unique queries, according to reports. Such searches, which account for around 15 percent of the queries Google sees each day, can’t be effectively handled by the previous results-based methods used to drive more familiar search queries, senior research scientist Greg Corrado told Bloomberg News. Instead, RankBrain uses artificial intelligence to find the best possible results to unfamililiar search requests by embedding “vast amounts of written language into mathematical entities — called vectors — that the computer can understand.” Google uses a number of signals — each weighted differently — to determine the best results and ranking based…


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