With Einstein, Salesforce brings AI to the masses

With the imminent release of Salesforce Einstein, you no longer have to be a data scientist to build artificial intelligence (AI) — or at least the machine learning (ML) variety of it — into your CRM applications. Einstein will allow Salesforce administrators and business users, as well as developers, to bring features such as smart image identification or policy automation to applications. In building these capabilities directly into its applications, Salesforce has gone further than other vendors’ AI services, including those from Microsoft, IBM, Google and Amazon, which target developers and data scientists. By packaging up AI so that it can be harnessed using “clicks not code,” Salesforce aims to “democratize AI just as we democratized CRM,” says John Ball, Salesforce senior vice president and general manager of Einstein: There…


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