Will Ex Machina Take My Job? Machine Learning & the Role of the Digital Strategist in 2016

From Terminator to Ex Machina, machine learning has always been a sci-fi phenomenon, but robots and artificial intelligence now play an increasing role in our working lives. In 2016, few topics have been discussed as frequently and caused as much controversy in the digital community. Machine learning is now on everyone’s agenda including Google’s who recently opened their new research centre in Zurich, Switzerland. Searches related to machine learning have rocketed in 2016. Everyone’s talking about it and everyone wants to learn more. Figure 1 – Source Indeed, the machine learning course offered by Stanford University via Coursera is the second most popular MOOC (Massive Open Online Course) of all time. So, should we fear being handed our P45s in the near future? Not enough that as planners and strategists…


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