WideOrbit and 4C Partner to Bring Social Media Intelligence to Programmatic TV Buying

SAN FRANCISCO, CA–(Marketwired – May 05, 2016) –  WideOrbit Inc., the leading provider of advertising management software for media companies, and 4C, a global leader in data science and media technology company, announced that the companies are working together to enable advertisers to use insights from social media activity for enhancing audience targeting in programmatic TV buying. Through the partnership, 4C will help advertisers leverage social media engagement and affinity data and other data sets to identify the best placements for brands on broadcast TV and cable network inventory available through WideOrbit’s WO Programmatic TV marketplace. “Integrating 4C’s analytics with WideOrbit’s programmatic marketplace delivers a quantum leap in TV audience targeting by introducing insights from social media to the buying process,” said Ian Ferreira, EVP Programmatic at WideOrbit. “Collaborating with…


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