Why your fast casual brand can’t ignore artificial intelligence

Aug. 10, 2016 By Hannibal Baldwin, CEO and Co-Founder at SiteZeus In a world stunted by a powerful recession, thousands of businesses closed their doors while a small, Boston-based burrito chain was getting ready to go national. Despite the failing economy, Boloco was thriving in its existing locations. Leaders at the company weren’t shocked; they had worked hard from the beginning to set themselves apart from other chains. From its inception, Boloco was committed to paying even its lowest level workers a competitive hourly wage and made efforts to assert themselves as a ‘green’ leader. Boloco established an incredibly strong local brand in a short period of time. They had it down to a science —  or so they thought. In 2010, the concept branched out of Boston to Washington DC,…


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