Why US tech giants are buying British AI start-ups

U.S. giants such as Apple and Microsoft are flocking to the U.K. to buy artificial intelligence (AI) start-ups as Britain establishes itself as the go-to place for the technology. Microsoft announced that it had acquired London-based Swiftkey, an AI start-up that makes a predictive keyboard for smartphones, on Wednesday for $250 million, sources close to the deal told CNBC. “We are looking for interesting tech. It is not new news that London is the most advanced start-up ecosystem in Europe,” a Microsoft insider who wished to remain anonymous because they were not authorised to speak publicly about the deal, told CNBC on Thursday. “There is a lot of talent in London which is a combination of the education and active verticals in fintech, adtech and all of those that require…


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