Why Twitter could be attractive to enterprise tech vendor

Microsoft’s $26.2 billion purchase of LinkedIn highlights the power of data and does make you wonder how Twitter would fare in an acquisition. After all, Twitter’s data could be valuable to an acquirer too. Twitter shares surged after Microsoft bought LinkedIn, but one acquisition doesn’t necessarily mean another one has to happen. For instance, LinkedIn is a stickier network in the business-to-business market. Microsoft executives noted a bevy of ways where LinkedIn data could play well with enterprise software. Why Microsoft just bought LinkedIn: It’s all about the data | Microsoft’s $26.2 billion bet on LinkedIn foreshadows human resources application move | Microsoft buys LinkedIn for $26.2 billion Twitter is a different animal and lacks LinkedIn’s stickiness or ability to charge subscriptions. One common item between both companies is that…


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