Why ‘True’ AI In Video Games Is a Marketing Gimmick

I recently picked up an Xbox One, my first console in six years, and my hopes were high for gaming in 2015. I happily shelled out for Halo 5: Guardians, and readied myself for what was promised to be an utterly engrossing experience. Well, it wasn’t long before I was shouting, “Just kill something, you idiots!” at my fellow Spartan squadmates in Halo 5. Instead of helpfully annihilating enemies, they mostly just ran around yelling things and occasionally revived me. I thought that dumb NPCs would be a thing of the past by now, but clearly, video game AI still has a long way to go. So why then, I wondered, do gaming companies keep talking about “true” AI, when the computer-controlled characters they create are still so infuriatingly stupid?…


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