Why the Salesforce acquisition of Quip impacts the future of collaboration

(c)iStock.com/stillfx Opinion In case you missed it earlier this week, Salesforce has continued its acquisition spree, purchasing Quip for $582 million (£440m) – or $750m if you include cash incentives. That may seem like a staggering sum to pay for a four-year-old 40-person startup, but not when you consider what’s at stake: ownership of the CRM and collaboration market.   The deal is not only a shot across the bow at Microsoft (and Google) but has deep implications for the future of the entire collaboration and CRM market. Convergence of CRM, collaboration, and document management Even though documents and content have always been a critical part of how companies engage with customers and prospects, CRM and collaboration solutions have remained separate platforms with varying levels of integration. That era is now…


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