Why mobile travel chat will revolutionize online travel bookings

Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been shed in memory of having to visit local travel agencies. NB This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. But while browsing deals online is undoubtedly easier than flicking through holiday brochures, one element is missing: personalized customer interaction with a representative who can answer questions and alleviate concerns. A new wave of startup companies have the answer. By applying artificial intelligence to the travel tech sector, they aim to edge out OTAs and offer consumers a more convenient, personalized experience from their desktops and mobile devices. In this article I will outline the benefits that mobile travel chat (MTC) offer to businesses and consumers, and how artificial intelligence could…


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