Why marketers need to better leverage split-funnel attribution, retargeting and programmatic

Quantcast’s CEO and co-founder ​Konrad Feldman and ANZ managing director Andrew Double, speak with ​CMO ​about how marketers can leverage the latest martech offerings to gain deeper customer insights Programmatic, split-funnel attribution and retargeting are no longer martech buzzwords, they’re viable solutions for marketers wanting a more solid return on their investment, according to Quantcast’s CEO and co-founder, Konrad Feldman. Feldman has enjoyed a long-time fascination with machine learning and programmatic during his career in the UK. He co-founded Quantcast in 2006 after moving to San Francisco, after deciding he wanted to apply machine learning to data. “Everyone in Silicon Valley at the time was talking about machine learning, but what they were really talking about was search,” he said. “But it didn’t make sense to me that regardless of…


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