Why Marketers Need to Be More NASA

As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset. Industries as diverse as Finance, Professional Sports, and Healthcare are now recruiting people with data handling and analysis expertise to help steer strategic decision making. But what kind of value can these people bring to the marketing world? Jenny Thompson (pictured below), head of data science & advanced analytics, Forward3D, speaks to ExchangeWire about the three ways a data scientist can supercharge your performance marketing, and how NASA may be a good example to follow. How to build a rocket One of NASA’s fundamental goals has always been to gain a better understanding of the universe, with the intention of using this knowledge for the…


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