Why Machine Learning Offers New Frontiers to Marketers

If someone asked you what professional problem you’re addressing at the current time, you’d be able to offer a short overview of the project and why you’ve taken it on. That explanation, and the reasons behind it, are sure to be sound and strong. However, it’s more than likely that it’s not the largest problem at hand for your company. Ask yourself instead a different question: Assuming anything was possible technologically, what problems would you be working on today? Chances are, that’s what you should be worrying about. Machine-learning technology turns that exploratory intellectual exercise into an actionable reality. After hearing from some Shutterstock customers that it took them longer than they’d like to locate the images they needed, some of our engineers formed a computer-vision team a year ago…


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