Why Helpchat Is Shifting Focus From Chat to AI

“Chat isn’t as much of a focus for us anymore,” says Ankur Singla, the founder-CEO of Helpchat. That’s kind of ironic, considering that it’s been a little less than a year since the company – which launched as a complaint redressal company called Akosha in 2010 – rebranded as Helpchat. The company’s now moving towards automated helpers that can be used to carry out transactions through simple menus; using artificial intelligence to suggest the right things – from news, to entertainment, to transactions – at the right time, anticipating your needs ahead of time. The change isn’t bringing another rebranding though. “Enough people are using the app and know what it stands for, and the new features are all in this app, so I don’t think it makes sense to…


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