Why Has Google Suddenly Increased Its Cloud Investment?

Alphabet’s Key Strategies for Non-Advertising Business Growth PART 1 OF 7 Why Has Google Suddenly Increased Its Cloud Investment? By Puneet Sikka  | May 31, 2016 12:45 pm EDT What to look for in this series In the series titled Google Taking a Number of Initiatives to Grow Its Ad Business, we discussed the key growth drivers of Alphabet’s (GOOG) advertising business. Although Alphabet’s advertising business accounts for about 90% of the company’s overall revenues, there are a number of other potential growth areas for Alphabet. In this series, we’ll discuss Alphabet’s non-advertising businesses such as the Google Cloud Platform, Google Fiber, and Google Play. Some of these business could become large for Alphabet. Google is still a small player in the cloud services market Google (GOOG) has suddenly become a serious…


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