Why Google Put AI Charge of Search Ranking and How it’s Different in 2016

Any SEO (or writer, for that matter) knows that in order for a page to rank in regard to a query, it should reflect some understanding of the important, or “key,” words in that general subject. The sine qua non not just of the SEO/SEM game, but writing in general. Traditionally, this meant populating certain sections of page with those words as a signal to the search engine crawler, among other contextual signals, summarized as “Traditional Input Ranking Factors,” below (Table 1). Keywords in Title  Anchor Text Content Unique Linking Domains Content Uniqueness Page Loading Time This also meant that unscrupulous writers began to game that system with keyword stuffing (and more), and in response, the Search team at Google devised increasingly opaque methods of ranking pages. The game was…


Link to Full Article: Why Google Put AI Charge of Search Ranking and How it’s Different in 2016