Why Goldman Sachs, AmEx, and Citi Just Funded A Machine Learning Upstart

Persado, a software company spun out of a larger mobile marketing firm in 2013, has raised another $30 million in funding. The Series C round was led by Goldman Sachs and includes all of Persado’s previous investors: Bain Capital Ventures, StarVest Ventures, American Express Ventures, and Citi Ventures. It increases the New York-based company’s outside funding to $66 million since its creation. No valuation was disclosed. Persado’s software uses artificial intelligence and a massive database of marketing performance metrics to suggest language that can elicit certain emotional responses to advertising and email subject lines. In addition, it can warn marketing teams about cultural sensitivities to certain words and whether the timing of campaigns could be at odds with local holidays or events. The software is used by 80 global brands…


Link to Full Article: Why Goldman Sachs, AmEx, and Citi Just Funded A Machine Learning Upstart