Why every marketing department needs a data scientist

(c)iStock.com/BartekSzewczyk We’ve all heard how the never-ending repository of big data holds the answer to every marketing question imagined. In many ways, this is true. What’s also true is that with so much data coming from everywhere, marketers can struggle to steer creative campaigns in the right direction. This begs the question: Does every marketing department need a data scientist? Increasingly, organisations are waking up to this idea. According to a recent report from Procorre, across the EU, the number of data scientist roles has increased by 45% over the past six months alone with the UK leading in terms of demand. Data scientists and marketing teams each have a unique set of skills. Data scientists are experts in both statistical analysis of big data and interpreting and communicating findings,…


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