Why Dreamforce 2016 is such a different tech event

Enterprise A DJ spins at the lobby at the Dreamforce 2016 conference. PHOTO: Grace Chng Enterprise tech events are different from consumer electronics. No gleaming, cool gadgets are unveiled to grab newspaper headlines. Instead the focus is on technology to drive businesses and organisations. Currently, the technologies are centred around data, customer centricity and digital transformation. Dreamforce 16, the annual customer and developer event for software giant Salesforce, is no exception. It adds one catchphrase – artificial intelligence – that has now been baked into its customer relationship management software. Salesforce CEO Marc Benioff stressed the importance of artificial intelligence during his keynote address at Dreamforce 2016. PHOTO: Grace Chng This event is not unlike the annual customer events held by other tech companies. I’ve covered most of them from…


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