Why do some people always agree with others? The science of social conformity

New brain imaging research from the Monash Institute of Cognitive and Clinical Neurosciences (MICCN) suggests that some people experience mental distress when faced with the prospect of disagreeing with others. The findings, published in the journal Frontiers in Human Neuroscience, reveal that some individuals choose to agree most of the time with others to spare themselves feelings of discomfort. The study gives new insights into how the brain handles disagreement, with implications for understanding social conformity. Using functional magnetic resonance imaging, the Melbourne based research team lead by senior author Dr Pascal Molenberghs and first authors Dr Juan Dominguez and Sreyneth Taing, investigated which brain areas are involved when people disagree with others. They found that people who rarely disagreed showed lots of activation in the medial prefrontal cortex and…


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