Why did Microsoft buy SwiftKey? Hint: It’s not about keyboards

SwiftKey is an incredible little offering that replaces the native keyboard on an iOS or Android device and makes typing much better. SwiftKey not only has a great “swiping” offering that allows users to type without lifting their finger from the keyboard, but also does amazing things by analyzing a user’s typing history (including their emails, social media missives, and text messages) and incrementally learning their usage patterns. SwiftKey then offers predictions for words a user might want to type – with these predictions becoming stronger over time. Microsoft recently acquired the company for an impressive reported price tag of $250 million. Bear in mind that SwiftKey isn’t actually available on Windows Phone, so what is the rationale behind the deal? Put simply, this is all about artificial intelligence. The…


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