Why Data Science Needs To Be Simpler for Marketers

(design-star/Shutterstock) Overall IT budgets might be flat, but marketing budgets are growing as companies try to maximize outreach to customers across multiple channels. For the data-savvy marketer, the world of big data and data science offers tantalizing opportunities to create a one-to-one relationship with customers and leap ahead of competitors. However, the steep learning curve required to become proficient with big data poses a major hurdle. While some marketing organizations are finding great success with predictive analytics, your typical marketing professional is feeling a bit overwhelmed by the complexity of the technology, according to Patrick Tripp, vice president of product strategy for RedPoint Global, a developer of marketing campaign management software. “There’s definitely a perception of predictive modeling and how complex it is,” Tripp says. “There’s a perception of PhDs…


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