Why Data Science Needs Subject Matter Expertise: Data Have Meaning

In our Big Data world, we are awash in data. We have a lot of it. It comes at us quickly. And it comes in different forms. Those three Vs (i.e., Volume, Velocity and Variety) represent significant hurdles to businesses in their race to extract value from their data. Each of those hurdles have been removed (lowered?) with new advancements in technology and science. With parallel processing capabilities, machine and deep learning algorithms and edge computing, those 3 Vs should really be written in lowercase.The Meaning of Your Data Data are more than a string of numbers. They have meaning. They represent something of interest; they might represent predictors of events or outcomes that are important to your business. Numbers could reflect sales performance. They could represent customer satisfaction. They could even reflect…


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