Why Are We So Reliant On Robots?

emma macKenzie 2016-05-10 Marketers see wins from machine learning and the rise of bots  as ad tech capabilities increase. But there’s a catch. Many marketers are apprehensive of their job security given technology and algorithms are making up a large part of the marketing remit now. Robots have already taken over a number of jobs, however in a fun little infographic the BBC believes marketers are one of the least likely job professions to be overtaken. But even if the robots do spill over into marketing roles, we’re pretty equipped here in Australia to deal with it. At least, that’s the findings from a new study from programmatic company Rocket Fuel and industry organisation ADMA (Association of Data-Driven Marketing and Advertising). The study collated the opinions of 100 different marketing professionals on…


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