Why Apple Is Pushing Deeper Into AI

Source: Apple.The iPhone was the first smartphone to include a digital assistant, but within a few years, competitors have completely surpassed Siri’s capabilities. But Apple (NASDAQ:AAPL) continues to include Siri in more and more products — most recently the Apple TV. Meanwhile, Google (NASDAQ: GOOG) (NASDAQ: GOOGL) developed Google Now, which predicts what information a user wants and pushes it to their notifications, or displays it under its search bar. Microsoft’s (NASDAQ: MSFT) Cortana has proven its worth, and it’s built into Windows 10. Facebook (NASDAQ: FB) has developed a personal assistant for Messenger that’s more of a concierge service than an appointment scheduler. As digital assistants become more prevalent and are expected to do more for their human overlords than ever before, Apple is facing pressure to keep up…


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