Why analytical thinking trumps coding

Recent years have seen ‘Big Data’ continually featured in tech and business headlines. But for every story filled with optimism about the promise of data, there are just as many bemoaning the lack of skilled workers who can understand and use it effectively. While the UK Government’s recent focus on – and support for – STEM subjects has been widely covered at the broad educational level, this hasn’t necessarily translated into meaningful conversation about addressing the critical data ‘skills shortage’ that’s being reported across the business community. The importance of data in running and growing an effective business – and particularly in gaining faster, deeper market insight and competitive advantage – has been unequivocally recognised. Now the question is, where are the data workers who can make this happen? How…


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