Why AI and marketing machines always need a human chaperone

The widespread fear that robots will gradually replace people in the workplace is far from unfounded if McCann Japan’s appointment of an artificial intelligence (AI) creative director is anything to go by. The company’s newest employee, AI-CD β, can give creative direction on commercials based on historical data relating to previous TV shows and ads, fuelling concerns that AI and the efficiencies associated with it pose a real threat to jobs across the marketing and advertising industries. With almost half of UK jobs across all sectors thought to be under threat of replacement by smart machines over the next two decades, the outlook for employment seems increasingly bleak.    But the truth is machines simply aren’t capable of going it alone. At least not yet. No matter how extensive their data sources or…


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