Which Brands Are Creating the Future of Digital Marketing?

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present.At CES 2016 earlier this month, one of the big storylines among leading enterprises was the aggressive efforts to invest in artificial intelligence. Those efforts have been characterized as an innovative move, yet also something of a gamble, since the exact uses and value of AI remain unclear. But marketers are certain AI has a place in digital marketing‘s future, and those forward-thinking experts see plenty of value in the AI infrastructures those brands are looking to build. To this point, artificial intelligence and its related research is a luxury reserved for brands with deep pockets and a reputation as innovative. But the limited…


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