What Will 2017 Bring to The World of Account Based Marketing and Artificial Intelligence?

Demandbase CMO Peter Isaacson talks about what Artificial Intelligence will bring to the world of B2B marketing in 2017, including recently released data revealing that while there is a lot of potential and excitement around AI and marketing, there is still room for education and experience Remember when B2B was the sleepy backwater of marketing – where B2C kindly gave their innovation hand-me-downs after they’d used them for 2-3 years? As I think back on 2016, I’m just amazed at the complete transformation we’ve experienced in B2B. We are not only innovating at an incredible pace, I’d argue that B2B is actually the hottest segment of marketing right now. The fantastic adoption of ABM, and the awesome technologies that have been introduced to support it, is just one example. One…


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