What Trends Will Drive Digital Marketing Success in 2016?

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment in digital commerce in an effort to make a clearer connection between digital marketing spend back and business revenue. So what trends will drive digital marketing success in 2016? Brendan O’Kane, CEO and founder of digital marketing platform OtherLevels, points to convergence, “smarter” machine learning and a focus on developing high quality content as the engine behind digital marketing performance this year. Multimedia Convergence: The mobile revolution has led to consumers engaging in second and in…


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