What marketing predictions did Back to the Future II get right?

Today marks Back to the Future Day, the day Marty McFly and Doc crashed into 2015. It might have been set 26 years ago but we have yet to see flying cars in our everyday lives and by no means rely on fax machines. But there are many things it got right regarding the marketing technology we know today, including elements of personalisation, cross-device and interactive advertising displays. The marketing tech Back to the Future got right Who doesn’t remember when Marty walks past the billboard for Jaws 19 and a giant shark hologram leaps out on him? This may not exactly be the case today, but outdoor 3D displays are more commonplace as are examples such as M&C Saatchi, Clear Channel and Posterscope’s first artificial intelligence-led billboard, which reacts to people who are in…


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