What Marketers Have to Be Thankful for in 2015

Marketing AnalyticsWhat Marketers Have to Be Thankful for in 2015by Guest Author / 26th November 2015 Kylee Hall, Senior Director, Marketing at predictive analytics company Leadspace shares her views on the tools that have helped ease the constant pressure on marketers like her 2015 is shaping up to be a banner year for marketing. Digital ad budgets were on the rise and a stronger focus on content marketing and social media engagement gave marketers exciting opportunities to call upon their creativity. These trends, combined with the growth of marketing automation, have cultivated an exciting environment where marketers are able to yield better results at a lower cost. With Thanksgiving upon us, and as 2015 draws to a close, let’s take a look at what marketers have to be thankful for…


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