What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts …

What if you could understand how your audience is responding to an ad while they’re still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much more. Nielsen has been synonymous with consumer data for decades, and the research it’s conducting into consumer neuroscience holds great potential for marketers. Dr. Carl Marci is chief neuroscientist at Nielsen Consumer Neuroscience. He’s also on faculty at Harvard Medical School and he is the former director of Social Neuroscience at Massachusetts General Hospital. He founded Innerscope Research in 2006 and Nielsen acquired the company in 2015. Innerscope’s innovative research combines biometrics, neurometrics and psychometrics with self-reported data to measure and analyze moment-by-moment conscious and non-conscious responses to media and…


Link to Full Article: What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts …