What Is Rankbrain And How Does It Affect SEO?

It has come to the attention of digital marketers that Google have ventured even further into the world of tomorrow with their latest updates to how search engine optimisation works. Utilising artificial intelligence and machine learning, the new system is called RankBrain and might be about to change SEO completely. I interviewed Owen Radford, Online Marketing Manager here at Elementary Digital to get the lowdown. JH: So what exactly is RankBrain? Give us a primer. OR: RankBrain is the name for the artificial intelligence system that Google are using to process search engine results. It works using machine learning, where a computer teaches itself as opposed to being programmed to do so by humans. RankBrain helps to interpret the queries that people use when looking for something to ensure that…


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